Coffee is a crowded category. Specialty roasters, cafés and big brands all compete for the same searches, so being seen is only half the job. The other half is making sure the people who click actually buy. That was the brief from Coffee Sutra.
The results
- 267K impressions
- +68.8% click-through rate
- +26.5% conversion rate
1. Reach coffee lovers at the moment of intent
We built Google Ads search campaigns around what coffee buyers actually type when they are ready to order. Tight ad groups and ad copy that matches the query help explain the jump in click-through rate: the right people saw an ad that answered their search.
2. Let SEO compound alongside paid
Paid search buys visibility today. SEO builds visibility that keeps working. We structured the site and its content so search engines understand the products and the brand, which grows organic traffic over time and lowers dependence on ad spend.
3. Make the website convert
Traffic is wasted if the landing experience is slow or confusing. We developed a fully optimised website with fast pages, clear product information and a short path to purchase. That is where the 26.5% conversion lift came from.
The takeaway
Ads, SEO and the website are one system, not three projects. When they are planned together, every rupee of ad spend lands on a page built to convert.
See the full Coffee Sutra case study or explore our performance marketing services.