Creating a brand is the most essential part of any business, and in packaged drinks the can is the brand. For Holyshot, a cold brew coffee, we pictured the ideal customer from day one and shaped every decision around them.
Start with the pencil
Before any screen work, we sketched by hand. We tested how the name, a halo and coffee culture could come together in one mark. Sketching is fast and cheap, so it lets a team explore far more ideas before committing.
Build a system, not just a logo
The chosen direction became a full identity: logo, typography, a signature pattern and a colour palette. A system like this keeps the brand consistent across cans, social media, merchandise and the website.
Four cans, four personalities
We designed four alternative can designs, each with its own character, so the founders could choose with confidence. The final label came complete with nutrition facts, ready for production.
What this means for your brand
- Define the customer before the colours.
- Explore widely on paper, then commit.
- Design the whole system so the brand holds together everywhere.
- Give decision makers real alternatives to compare.