Food and drink are among the most visual categories on social media. We have helped many hospitality brands in Jaipur grow online. Here is what Town Coffee, Ohana and Bombay House taught us.
1. Find the vibe before you post
For Town Coffee we first worked out what made the espresso bar special, then built a brand persona that coffee lovers connected with. Every post after that had a clear voice.
2. Plan the grid, not just the post
A profile is judged at a glance. For Bombay House we revamped the grid with a classy, minimalist look: sleek visuals, a refined layout and consistent tones. For Town Coffee we mixed food and drink shots with people enjoying them, which shows both the menu and the warmth of the place.
3. Sell the feeling, not only the food
Ohana’s strategy centred on family and togetherness. Our photographer and videographer captured guests dining together, and we covered the launch party from candid moments to dish unveilings. That built an emotional connection from day one.
4. Borrow trust from local voices
Partnering with local influencers added reach and credibility for all three brands. Targeted ads then put that content in front of the people most likely to visit.
5. Keep refining with data
We review what performs and adjust. Steady, data-driven refinement keeps a restaurant’s social media working long after launch.
See the case studies for Town Coffee, Ohana and Bombay House, or explore our social media services.